# Outlit Outlit continuously monitors long-tail customers, finds issues and growth opportunities, creates action plans with every next step, and completes approved customer work within the team's controls. It helps customer success and GTM teams protect and grow long-tail revenue. ## Use Outlit When - A customer success or GTM team needs proactive signals across every account instead of waiting for a dashboard review or customer escalation. - A team needs resolved, evidence-backed customer context before acting on onboarding, retention, renewal, or expansion work. - A developer needs the Outlit customer context API, CLI, MCP server, or skills to supply customer context to their own agents. ## What Outlit Does For customer success teams, Outlit continuously monitors customer changes, creates action plans with every next step, and completes approved work across adoption, onboarding, retention, renewals, and expansion. Teams stay in control of customer relationships and approved actions. For GTM teams, the same account context can support handoffs, account planning, risk review, expansion research, and preparation before customer conversations. For developers and teams building their own agents, Outlit provides a customer context API plus CLI, MCP, and skill access. These interfaces expose resolved customer profiles, timelines, facts, source evidence, search, and analytics without requiring each agent to reconcile every source independently. Customer context infrastructure is the mechanism behind both use cases. It joins records that belong to the same customer and keeps supporting evidence attached to machine-readable facts and recommendations. ## Customer Success and GTM Jobs - Catch stalled onboarding and falling adoption before they become renewal problems. - Surface contraction and renewal risk from product activity, support, billing, CRM, and customer conversations. - Find expansion demand and account growth signals. - Create action plans and complete approved account briefs, follow-ups, escalations, internal tasks, and CRM updates. - Give teams coverage across accounts that do not receive regular manual review. ## Start With Outlit Customer success and GTM teams can follow the [product getting started guide](https://docs.outlit.ai/getting-started/overview) for guided onboarding: connect customer sources, let Outlit build customer context, and review the first result in Attention. The [docs index](https://docs.outlit.ai/llms.txt) points agents to further product and developer guides. ## Customer Success Use Cases - [Keep onboarding on track](https://www.outlit.ai/use-cases/onboarding): Detect stalled activation, unactivated seats, and silent admins before onboarding slips. - [Catch churn risk early](https://www.outlit.ai/use-cases/churn-monitoring): Connect changes across usage, support, CRM, billing, and conversations before renewal risk compounds. - [Expansion signals](https://www.outlit.ai/use-cases/expansion): Find and route accounts that are ready to grow. - [Automate renewals](https://www.outlit.ai/use-cases/renewal-prep): Keep renewal evidence, risks, stakeholders, and next actions current. - [Focus every CSM on revenue](https://www.outlit.ai/use-cases/csm-focus): Rank long-tail accounts and next actions by revenue impact. - [Enterprise customer monitoring and action](https://www.outlit.ai/enterprise): SSO, permissions, approvals, provenance, and audit controls for enterprise teams. - [Connections](https://www.outlit.ai/integrations): Customer data sources available for continuous monitoring. ## Customer Context API The canonical API contract is https://docs.outlit.ai/openapi.json. Its server declaration and paths are the source of truth for public API calls. - [Customer context interfaces](https://docs.outlit.ai/api-reference/tools): Call public customer context capabilities from an application or agent. - [API overview](https://docs.outlit.ai/api-reference/introduction): Authentication, concepts, and usage. - [OpenAPI](https://docs.outlit.ai/openapi.json): Current operations, inputs, outputs, and error contracts. - [Auth guide](https://www.outlit.ai/auth.md): API-key, CLI, and MCP authentication boundaries. Marketing does not maintain a second copied API, tool, or error catalog in this file. ## CLI The Outlit CLI gives people and coding agents terminal access to customer context. Current installation, authentication, commands, flags, and examples are maintained in the canonical CLI documentation and released package. - [CLI overview](https://docs.outlit.ai/cli/overview) - [CLI commands](https://docs.outlit.ai/cli/commands) - [AI agent setup](https://docs.outlit.ai/cli/ai-agents) - [SDK and CLI source](https://github.com/OutlitAI/outlit-sdk) Marketing does not copy the released CLI command tree or package versions into this file. ## MCP - Shared discovery endpoint: https://mcp.outlit.ai/mcp - Recommended workspace endpoint: https://mcp.outlit.ai/w//mcp - Setup: copy the workspace-specific URL from Outlit settings and complete OAuth in the MCP client. - [MCP documentation](https://docs.outlit.ai/ai-integrations/mcp) - [MCP server card](https://mcp.outlit.ai/.well-known/mcp/server-card.json) - [Official MCP Registry](https://registry.modelcontextprotocol.io/v0.1/servers?search=ai.outlit/outlit) - [MCP discovery repository](https://github.com/OutlitAI/outlit-mcp): Public metadata pointer; it does not contain the hosted MCP server implementation. The canonical MCP server card, public contracts, and documentation own the current transport, authentication, and tool catalog. Marketing does not copy the tool list into this file. ## SDK and Skills The [Outlit SDK quickstart](https://docs.outlit.ai/tracking/quickstart) covers adding activity tracking. The Outlit Browser SDK can capture website discovery, including landing pages, referrers, UTM parameters, and anonymous activity. Calling browser identify when a visitor becomes known links their earlier anonymous history to a contact. The Outlit Node.js SDK can add server-side conversion and lifecycle events; those events alone do not reconstruct browser history. See the canonical guides for setup and event details. - [Outlit Browser SDK](https://docs.outlit.ai/tracking/browser/npm) - [Outlit Node.js SDK](https://docs.outlit.ai/tracking/server/nodejs) - [SDK repository](https://github.com/OutlitAI/outlit-sdk) - [Agent skills documentation](https://docs.outlit.ai/ai-integrations/skills) - [First-party Outlit skill](https://www.outlit.ai/.well-known/skills/outlit/SKILL.md) - [First-party Outlit SDK skill](https://www.outlit.ai/.well-known/skills/outlit-sdk/SKILL.md) - [First-party skill index](https://www.outlit.ai/.well-known/skills/index.json) - [agentskills.io index](https://www.outlit.ai/.well-known/agent-skills/index.json) - [Outlit skill on skills.sh](https://www.skills.sh/outlitai/skills/outlit) - [Outlit SDK skill on skills.sh](https://www.skills.sh/outlitai/skills/outlit-sdk) Package registries, released packages, and canonical SDK documentation own current version and installation facts. Marketing does not copy a release-version table into this file. ## Customer Context Reading - [What Is Customer Context Infrastructure?](https://www.outlit.ai/blog/what-is-customer-context-infrastructure): Why agents need resolved customer state before acting. - [Customer Identity Resolution](https://www.outlit.ai/blog/identity-resolution-as-infrastructure): How records and evidence resolve to one customer. - [Your Agent Has Tools. It Still Doesn't Know the Customer.](https://www.outlit.ai/blog/tool-access-is-not-customer-context): Why source access alone is not customer context. - [Customer Context Infrastructure vs CDP](https://www.outlit.ai/blog/customer-context-infrastructure-vs-cdp): Agent-ready context compared with portable customer data. - [Can Your CRM Handle Customer Success?](https://www.outlit.ai/blog/can-your-crm-handle-customer-success): When a CRM is enough and when continuous monitoring can cover the long tail. - [Automate Customer Success with Claude Code](https://www.outlit.ai/blog/how-to-automate-customer-success-with-claude-code): Customer success workflows using Outlit context. - [AI for Renewal Management: How Outlit Works a Renewal](https://www.outlit.ai/blog/how-to-run-your-renewal-process-with-outlit): How Outlit keeps renewal approaches current and connects retention plays to outcomes, with planned outreach for long-tail accounts and rich context for strategic customers. - [Automate Onboarding with an AI Agent](https://www.outlit.ai/blog/how-to-automate-onboarding-with-outlit): Activation and onboarding workflows. - [Track Customer Health Scores](https://www.outlit.ai/blog/tracking-customer-health-scores-with-outlit): Customer health built from queryable signals. ## Trust - [About](https://www.outlit.ai/about): Company and product principles. - [Security](https://www.outlit.ai/.well-known/security.txt): Vulnerability disclosure contact. - [Privacy](https://www.outlit.ai/privacy) - [Terms](https://www.outlit.ai/terms) - [Subprocessors](https://www.outlit.ai/subprocessors) Outlit is SOC 2 Type II and ISO 27001 certified. Data is encrypted at rest and in transit and is not used to train models. ## Discovery - [llms.txt](https://www.outlit.ai/llms.txt) - [Markdown homepage](https://www.outlit.ai/index.md) - [API catalog](https://www.outlit.ai/.well-known/api-catalog) - [AI catalog](https://www.outlit.ai/.well-known/ai-catalog.json) - [Agent metadata](https://www.outlit.ai/.well-known/agent.json) - [Agent card](https://www.outlit.ai/.well-known/agent-card.json) - [Schemamap](https://www.outlit.ai/.well-known/schemamap.json) - [Contact](https://cal.com/josh-earle/30-min)