Outlit: The Last Piece of the AI GTM Stack
Outlit is the workspace for turning conversations into closed deals.
The Last Piece of the AI GTM Stack
Every decade, a new layer of the GTM stack gets built.
CRM gave us a system of record.
Marketing automation scaled outreach.
Enablement trained reps.
Revenue intelligence gave leaders visibility.
AI has only accelerated this. Prospecting, personalization, and coaching are now automated.
But the most important part of revenue is still broken: deal execution.
The Bottleneck Nobody Fixed
Deals don’t fall apart from too few emails.
They stall in the messy middle—between the first conversation and the signed agreement.
This is where:
Context is scattered across Slack, CRMs, and call notes
Pricing lives in spreadsheets and tribal knowledge
Proposals are copied, pasted, and delayed
Approvals drag on and kill momentum
Billions have gone into GTM software, but the moment where revenue is actually won or lost is still duct-taped together.
Why AI Changes the Game
AI’s biggest unlock for sales isn’t more content. It’s memory.
Every buyer signal, internal conversation, and pricing rule can now be captured and turned into structured deal intelligence.
We call this Deal Memory—the connective tissue between conversations and revenue. And Deal Memory compounds. Every proposal gets smarter because your company never forgets.
Outlit: An AI Workspace for Custom Sales Proposals
That’s why we built Outlit —the first AI workspace for custom sales proposals.
Prospect data enriched automatically
Deal Memory captured seamlessly
Products and pricing connected once, accurate everywhere
Proposals generated by AI: personalized, compliant, and ready in seconds
Outlit doesn’t just make proposals faster. It makes them smarter—powered by everything your company already knows.
The Vision
Our mission: turn every conversation into a closed deal.
Proposals are the entry point. Deal Memory is the foundation. Together, they unlock the last unsolved layer of the GTM stack: deal execution.
The future of revenue isn’t about more tools. It’s about one workspace that remembers, learns, and executes—so every deal moves forward with intelligence and speed.